Pride Gender Inclusive Adult Tie-Dye Rainbow Button-Down Camp Shirt. “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online. Pride Gender Inclusive Adult Patches Print Button-Down Camp Shirt - Pink. Target will Donate 100 of PRIDE Merchandise Sales to Family Equality Council.
A typical ad for one of the t-shirts read: PRIDE Mens Heather Grey Rainbow Colorblock Crew Graphic T-Shirt. Said Laysha Ward, Target’s executive vice president and chief corporate social responsibility officer: The t-shirts, 10 varieties, promoted pro-gay themes such as the rainbow coupled with the word Pride or Harmony and Love is Love. Target’s #TakePride campaign doesn’t remind shoppers of such mishaps, but its manifesto serves to comfort those who question the retailer’s motives. Drama ensued once again in 2013, when Target was caught donating another $50,000 to a PAC which supported an anti-gay politician.
The company was criticized by LGBT activists in 2010 when it indirectly contributed $150,000 to an anti-gay gubernatorial candidate in Minnesota, where the company’s headquarters are. The company, however, hasn’t always been able to maintain a consistent voice in support of LGBTs. Target has been a vocal supporter of the LGBT community for several years, launching similar Pride campaigns with coordinating merchandise around this time annually. However, Target has been supporting gay pride events in Minneapolis for a number of years, and in May sold gay pride t-shirts and gave the proceeds to the Family Equality Council, a homosexual. Pride in celebrating who we were born to be.” Gay Pride Shirts : Target 29527 results Sort by Relevance Women's Long Sleeve Boxy T-Shirt - Universal Thread Universal Thread 263 +4 options Extended sizes offered 7.00 - 10.
Womens Short Sleeve V-Neck T-Shirt - Universal Thread. Related: Target Includes Adorable Gay Dads In New CommercialĪn announcement for Target’s new #TakePride initiative reveals the company will be sponsoring Pride parades, events and selling merchandise around the country this year - “Pride doesn’t just start and end in June, it is a year-round commitment,” a statement reads.Ī video launched along with the campaign says, “We’re not born with pride. Pride Gender Inclusive Adult Patches Print Button-Down Camp Shirt - Pink. American retailer Target has launched a new line of Pride-themed t-shirts, tank tops, shoes and accessories to coordinate with LGBT Pride month, as well as an impressive #TakePride campaign that makes the company’s all-inclusive intentions clear: “Target proudly stands with the LGBT community.”